Chupa Chups from Perfetti Van Melle released a Snapchat gamified lens as a part of its engagement campaign on ...
Case Study: How ZEE5 created interest around Rashmi Rocket through Gender Testing awareness campaign | #casestudy
With the Rashmi Rocket marketing campaign, ZEE5 tapped on an overarching theme of awareness around Gender Test...
Case Study: How Manipal Academy of Higher Education’s audio campaign on Spotify garnered a CTR of 0.7% | #casestudy
With an aim to increase its reach and awareness beyond traditional mediums of communication, Manipal Academy O...
Case Study: How Sony BRAVIA’s Google TV integration campaign garnered 8.5Mn impressions | #casestudy
Sony India undertook a social media campaign to promote Sony BRAVIA’s integration with Google TV in India. The...
Case Study: How Moj-PlayerzPot campaign drove 300k+ UGC during IPL | #casestudy
With an aim to establish its presence during the IPL and drive engagement, PlayerzPot launched the #PlayerzP...
Case Study: How Zandu Ultra Power Balm built salience leveraging Khali, engaging 7L+ users | #casestudy
The case study explores how Zandu Ultra Power Balm awareness campaign attempted to boost sales through its ass...
Case Study: How Aditya Birla Health Insurance created brand salience in health sector on World Heart Day | #casestudy
On World Heart Day, Aditya Birla Health Insurance focussed on creating brand awareness around health and fitne...
Case Study: How Streax’s influencer activation for SRK-starrer campaign reached 36mn consumers | #casestudy
As a part of the campaign, Streax partnered with television personalities, Gauahar Khan, Rithvik Dhanjani, and...
Case Study: How Hershey’s Friendship Day campaign garnered a reach of 4 Mn on Instagram | #casestudy
Here’s a look how Hershey’s Campaign engaged its younger target group through an Instagram reels activation in...
Case Study: How ALTBalaji garnered 247Mn+ reach for their newly released show – ‘Cartel’ | #casestudy
ALTBalaji adopted a 360-degree approach, to create awareness and intrigue around their show Cartel, focussed o...