“Sometimes people assume marketing is just about advertising or selling, but this is not the whole story...
Spikes Asia Case Study: How McDonald’s #EatQual campaign reached 11.1mn users | #casestudy
McDonald’s #EatQual Spikes Asia Case Study is focused on understanding how the brand created inclusive packagi...
Spikes Asia Case Study: How The Family Man Season 2 marketing campaign leveraged brand heads as influencers | #casestudy
The Family Man Season 2 Marketing campaign leveraged brand heads such as Ritesh Agarwal (OYO) and Manu Kumar J...
Spikes Asia Case Study: How Krafton addressed gamers & their families to advocate responsible gaming | #casestudy
Battlegrounds Mobile India by Krafton Inc addressed the issue of irresponsible gaming, a challenge faced not j...
Case Study: How Hide & Seek distributed their Valentine’s Day video Campaign | #casestudy
The Hide & Seek social media campaign aimed to amplify the impact of video films, driving awareness and co...
Case Study: How the JKCement WallMaxX integrated campaign scored an engagement rate of 19% | #casestudy
The JKCement WallMaxX campaign with the help of social media, celebrities, and content collaborations, created...
Case Study: How Gangubai Kathiawadi’s Netflix release campaign took an integrated approach | #casestudy
Netflix generated buzz around the release of Alia Bhatt’s Gangubai Kathiawadi on the app, through an integrate...
Case Study: How #ThePulseTongueTwisterChallenge garnered 11mn+reach through a mix of influencers | #casestudy
Pulse launched the #PulseTongueTwisterChallenge on the occasion of World Candy Day which fell on Diwali in 202...
Spikes Asia Case Study: How Better Half Recipes enabled Swiggy Instamart to outpace category growth in Q1 2020 | #casestudy
The Better Half Recipes for Swiggy Instamart won a Silver at Spikes Asia 2022. The case study explores how the...
Case Study: How LockUppp garnered 200 mn+ views within a month of its launch | #casestudy
With Kangana Ranaut as the host, the LockUpp marketing strategy revolves around drama, the controversial celeb...