Through influencer outreach, McDonald’s India brought back McGrill in a QSR market saturated with chicken offe...
Case Study: How BGauss executed hyper-local targetting through micro-influencers for Diwali campaign | #casestudy
For its Diwali campaign, BGauss leveraged micro-influencers through a contest. The case study explains how BGa...
Case Study: How Reliance General Insurance ’s Brobot added a human touch to their digital services | #casestudy
With the launch of a brand mascot, Brobot, Reliance General Insurance case study explains how the brand aimed ...
Case Study: How Gaana’ Garba chain harped on UGC for Navratri | #casestudy
This case study explores how Gaana created a buzz around Navratri, popularizing their song library and new sho...
Case Study: How Savaari car rentals leveraged Mom Influencers to drive brand awareness | #casestudy
For their Diwali campaign, Savaari took an initiative to ensure mothers don’t miss out on meeting their own fa...
Case Study: HOW HRX leveraged its digital community ahead of Flipkart’s sale to create leads | #casestudy
With the insight that communities are the new brand ambassadors, HRX created a UGC campaign, urging brand loya...
Case Study: How Suta built a gender-inclusive Instagram campaign for Navratri | #casestudy
With an intent to convey saree as a gender-fluid attire, Suta made the most of the nine days of Navratri by hi...
Case Study: How JSW Steel leveraged IPL 2020 for wider reach across demographics | #casestudy
This case study explores how JSW Steel adopted various engagement tactics, catering to a varied audience for i...
Case Study: How Weikfield established their custard as THE companion for IPL through celebrity influencers | #casestudy
The case study delves into the Weikfield IPL 2020 campaign that involves Cricketers such as Irrfan Pathan, Che...
E-commerce is growing thanks to women: study
October 20, 2020 7 min read This article was translated from our...