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Understanding Google’s Smart Shopping Campaigns
I’ve written many articles in the last year that address Google Ads’ automation. Used carefully, automation — ...
The Strive to Survive a COVID-19 Holiday Shopping Season | E-Commerce
By Jack M. Germain Oct 19, 2020 12:04 PM PT The upcoming holiday season is looking a lot different than an...
The 2020 Holiday Shopping Season Will Set Long-Term Precedents | E-Commerce
As Andy Williams famously sang in his seasonal classic of the same name, the year-end holiday season is consid...
2020 Holiday Shopping Is a Tale of 2 Consumers
Covid-19 has throttled the U.S. economy, dropping the nation’s gross domestic product 31.7 percent in the seco...
5 Predictions for the 2020 Holiday Shopping Season
Despite strong increases in the past several months, predicting this year’s holiday ecommerce sales made me fe...
Holiday Shopping Forecast: Less Spending, More Empathy | Trends
By Jack M. Germain Aug 24, 2020 12:21 PM PT The holiday shopping forecast and consumer spending patterns w...
Latest Shopping Trends Emphasize Need for Retail Marketing Foresight | Marketing
By Jack M. Germain Aug 4, 2020 4:00 AM PT In the new COVID-19 reality, consumers have extra time on their ...
Don’t Drop Google Shopping Ads Despite the Free Listings
In a surprise, Google announced on April 21 that a portion of listings on the Google Shopping tab would be fre...
Google Brings Back Free Shopping Listings
This week, after a 12-year hiatus, Google reintroduced free listings to the shopping tab of search result page...