Shoppers - purshoLOGY

5 Types of Shoppers and What They Want for the Holidays

Retailers: How many shoppers do you need to worry about this holiday season? The answer, it turns out, is five...

Since the onset of the Covid-19 pandemic, ecommerce demand and activity have been elevated – something that co...

Companies like Wayfair, Etsy, eBay, and many others in this troublesome inflationary era, struggle with an e-c...

By John P. Mello Jr. Nov 10, 2021 5:00 AM PT Holiday shoppers can expect to see a lot of out-of-stock warn...

By Jack M. Germain Oct 5, 2021 1:11 PM PT New research suggests that retailers may not be fully prepared t...

Join our panel of experts experts as they explore tactics to stay engaged with newly acquired customers. ...

By Jack M. Germain Feb 18, 2021 4:30 AM PT Looking for a little something nefarious in your online shoppin...

Informational content such as buyers’ guides and how-to instructions enables you to lure shoppers to your site...

By Jack M. Germain Nov 10, 2020 5:00 AM PT The rise in consumer adoption of e-commerce in the wake of the ...

Does your store sell products or experiences? Think about it for a moment because the two are vastly different...