This is the third article in my series on analyzing Shopify themes. The first article used Google’s PageSpeed ...
Foolproof guide to optimizing Shopify for SEO
30-second summary: Search engine rankings play a huge role in making your online store more visible ...
Ecommerce Briefs: Walmart and Shopify, Physical Store Outlook, Instagram
“Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this inst...
Assessing Google’s ‘Core Web Vitals’ on Shopify Themes
Google recently announced “Core Web Vitals,” which are new performance metrics that will become a search ranki...
New Shopify App Offers Local SMBs a Bridge to E-Commerce | M-Commerce
Shopify on Tuesday unveiled Shop, a consumer app that lets users discover local businesses, receive relevant p...
Page Speed Scores of Every Shopify Theme
With so many local businesses forced to close due to the pandemic, I was excited to see Shopify’s tutorial to ...
Customize Shopify Product Pages with Metafields
Shopify metafields allow merchants to store extra information to customize product detail pages. Adding a prod...
Ecommerce Briefs: Unilever’s Liquidation Site; Amazon’s Shipping Delays; Shopify; Jumia
“Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this inst...