A carefully planned content marketing strategy contains several key ingredients including an understanding of ...
Highlight reel Search Engine Watch
On Friday we held the Transformation of Search Summit 2019 here in New York City. Huge thank you to all of our...
Harnessing Visual AI to Boost E-Commerce Sales | Search
Each person interprets an image in countless subjective ways, based on individual biases. However, when search...
Using Audiences in Google Search Campaigns
Last month, Google Ads announced two new enhancements for search campaigns: affinity audiences and in-market a...
Creating SEO-friendly how-to content – Search Engine Watch Search Engine Watch
People are constantly craving useful information. Once you show them that you have a lot more to share through...
+0.1 stars can boost conversion 25% Search Engine Watch
A review rating increase of just 0.1 stars can boost a location’s online conversion rates – such as phone call...
Four steps to create an effective content marketing strategy for your eShop Search Engine Watch
The importance of content marketing cuts across all niches and the e-commerce niche is not left behin...
Where they overlap and how to optimize for both Search Engine Watch
The general misunderstanding is that web accessibility standards stand in a way of search engine optimization ...
Q&A with Mastercard’s Guillaume Conteville Search Engine Watch
One in five searches are now made via voice with digital assistants, which are becoming an increasingly promin...
15 Tried and tested bookmarklets for SEOs to improve productivity Search Engine Watch
It’s becoming increasingly expectant that SEO’s become more flexible and holistic in their approach to website...