Search - purshoLOGY

Six key content performance aspects that Google Analytics can’t measure Search Engine Watch

Google Analytics (GA) is one of the most popular traffic analytics tools for websites, but it can have serious...

Search is not static – people don’t consume media in silos – and those consumers demand answers and content in...

By next year, comScore expects that 50 percent of all searches will be voice searches. And of course, it won’t...

Video Ad Sequencing (VAS) is a recent addition to the Google Ads video campaign types that allows advertisers ...

While ecommerce businesses are in the midst of the Q4 craziness and rising CPCs of the holiday season, B2B cli...

Smartphone visitors to ecommerce sites convert twice as much when they conduct at least one search. Merchants ...

If you work in digital marketing, you’ve probably heard the phrase “longtail keyword”. You might also know the...

It’s still early days in the world of voice search, and yet already this new type of device and search engine ...

International expansion is an expected ambition for progressive WordPress sites and ones of similar likes. The...

There’s nothing that beats that organic #1 position in Google’s SERPs when it comes to brand visibility, incre...