The case study explores how Zandu Ultra Power Balm awareness campaign attempted to boost sales through its ass...
Case Study: How Aditya Birla Health Insurance created brand salience in health sector on World Heart Day | #casestudy
On World Heart Day, Aditya Birla Health Insurance focussed on creating brand awareness around health and fitne...
Case Study: How Dabur Honey built salience through Valentine’s Day campaign | #casestudy
Dabur Honey leveraged a mix of influencers and celebrities for its social media engagement campaign, #Everyday...
Case Study: How CARS24 Duniya Boli Lagayegi campaign leveraged influencers & memes for brand salience | #casestudy
A large part of the Duniya Boli Lagayegi campaign involved CARS24 leveraging their TVC’s character on social m...