When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous...
Jakarta roundtable takeaways – Econsultancy
Every year, the number of companies which make up the marketing technology (‘martech’) landscape has grown. A...
Bangkok roundtable takeaways – Econsultancy
Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven...
Are marketers ready for hyper-personalisation? Takeaways from our Bangkok roundtable – Econsultancy
The marketing landscape is changing once again. Whereas most marketers are just starting to implement one-to-o...