August 26, 2020 8 min read Opinions expressed by Entrepreneur ...
Retailers to Consumers: Let’s Get ‘Phygital’ | Marketing
The pandemic has exposed one fundamental, seemingly contradictory reality: people like to shop online, but the...
To survive what’s coming, most retailers will have to work with what they’ve got: email – Econsultancy
Ometria’s Hannah Stacey outlines how retail marketers will have to change their email strategy in response to ...
Rory O’Connor, Founder and CEO of Scurri, on how retailers are adapting during Covid-19 – Econsultancy
Rory O’Connor is the founder and CEO of Scurri, a provider of software that connects and optimises the ecommer...
How are retailers approaching ‘back to school’ marketing? – Econsultancy
With the coronavirus pandemic still casting a cloud over everyday life, ’back to school’ marketing for 2020 ha...
How Will Retailers Survive This Time of Crisis? | E-Commerce
The COVID-19 pandemic will be one of the defining events of our lifetime. The economic consequences will last ...
When automation may not be the best option for retailers – Econsultancy
Advertising platforms are offering more automation tools. However, it is important to look at the bigger pictu...
Subscription box retailers enjoy high search traffic and low online advertising costs
From meal ingredients to craft kits, beauty products to coffee beans, there’s a subscription box for almost ev...
How online fashion retailers are capitalising on the demand for loungewear – Econsultancy
It’s been a tricky month for retail to say the least. Online sales of categories such as groceries and electro...
How can retailers drive long-term brand health in the context of Covid-19? – Econsultancy
The Covid-19 pandemic is changing the world as we know it: borders are closed and countries in lockdown, many ...