retail - purshoLOGY

Four retail brands using live streaming to drive omnichannel strategy

As the retail industry readjusts post-pandemic, new research suggests that consumers aren’t necessarily priori...

According to the latest McKinsey report, the pandemic has redefined online shopping for the customer. Enter, o...

The past year has been a wave of change in the retail space. With consumer habits upended by a pandemic, long-...

Reading Time: 5 minutes Being in a retail business, if the questions like what, when, where, and who to sell ...

What a difference a year has made. In the summer and fall of 2020, retailers were forced to go into semi-hiber...

What gets measured matters. And that’s why retail metrics are a great way to get a good grasp of your store’s ...

Companies of all stripes are in the same “show-the-value” boat when it comes to investing in technology. The w...

We’ve all heard the saying: “The customer is king.” It’s been written in retail articles, plastered on the wal...

Your main priority in a retail store is making money. But if an accident occurs and injures a customer, you’ll...

Reading Time: 7 minutes “You cannot run a successful retail business from memory.”–Josh Hartford....