According to research by McKinsey, 76% of consumers say that personalised communication has been a key factor ...
Getting data-driven marketing personalisation right
In today’s consumer landscape where loyalty is fluid, omnichannel is a reality, and behaviours have shifted, p...
Zelros CEO Christophe Bourguignat on AI personalisation in insurance
Image: Shutterstock The Covid-19 pandemic spurred on a shift in digital innovation in the insurance industry. ...
Magnite’s James Brown on the future of privacy, personalisation, and programmatic
I recently caught up with James Brown, who is Head of International for the sell-side advertising platform, Ma...
What does the future of personalisation look like?
It feels as though ecommerce commentators have been banging the drum for the ‘personalisation boom’ f...
WW’s Tony Miller on personalisation: “consumers want more than just a message that is based on some data”
Tony Miller is VP, Growth and Performance Marketing at WW (formerly known as Weight Watchers), which is now he...
How wellness platform Urban is succeeding with personalisation
The booking platform is harnessing data and technology to send individual customers the right message at the r...
The role of personalisation in customer loyalty post-Covid – Econsultancy
More people might be shopping online than ever before, but the concept of loyalty within retail has arguably b...
How the beauty industry is using personalisation to build greater brand relevance – Econsultancy
The cosmetics industry has historically promoted an idealised and homogenous portrayal of beauty. The idea tha...
Five ecommerce personalisation tactics to increase your conversion rate – Econsultancy
Driving lots of traffic to your ecommerce website? Great. But the work doesn’t stop there. A good ecommerce si...