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How This Amazing Campaign Succeeded in Changing a Brand’s Perception and People’s Lives at the Same Time
“I think of this as the highlight of my career,” says Tony Jones, Cannes Lions award-winning Group...
Amazon’s 3P effect and 7 other changes in people’s consumption
These are the behaviors that are changing the way consumers buy products online and the expectations they now ...
Banker Turned Yogi: Why She Chose To Relieve People’s Mental Stress Over Money-Worries
The massive technological transformation in the past few decades has exposed human beings to vast information ...
As people’s lives move online, marketers must not lose touch with reality – Econsultancy
Jacob Colman, Strategist at M&C Saatchi, addresses the challenges that marketers face in gathering human i...