Search engine optimization is the practice of configuring your site to increase organic traffic and conversion...
Primer on Merchant Accounts, Part 1: Roles and Functions
The payments industry is difficult to understand, even for practitioners. My 3-part series on credit card proc...
Credit Card Processing, Part 3: Reducing the Cost
Credit cards are the principal method of payment for ecommerce customers. But for merchants, the backend infra...
Credit Card Processing FAQs, Part 2: Pricing Models
Ecommerce merchants depend on credit card payments. But the processing fees associated with those payments are...
SEO Needs to Be Part of Your PR Strategy
No, PR and SEO are not the same thing. But for best results, they belong together. March ...
Credit Card Processing FAQs, Part 1: Learning the Jargon
Credit card processing fees are a longstanding pain for merchants. This post is the first in a series in which...
Why Smart Companies are Allocating Part of Their Development Budget to Transcreation
Translating a brand for a successful global expansion requires more than language skills and technical knowled...
Why Marketing Is An Integral Part Of Your Business
If you are into business, then the term marketing is not new to your ears. With the competitive nature of the ...
10 Easy Steps for Making Social Media a Key Part of Marketing to Affluent Prospects
Follow these quick tips, and you’ll soon be honing in on the affluent prospects you’ve been seekin...