Social media campaigns from established brands can generate ideas and strategies for your own marketing effort...
A day in the life of… VP Marketing at digital asset management company Widen – Econsultancy
Today’s interviewee, Jake Athey, has 15 years of experience in digital asset management at Widen. We catch up ...
Square Opens Robotic Photo Studio for SMB Etailers | E-Commerce
Square on Monday unveiled Square Photo Studio, which leverages state-of-the-art robotics to offer etailers pro...
SEO: Analyzing Googlebot Crawls for Problems, Inefficiencies
Crawl budget inefficiencies can affect organic search performance if new or updated content is not getting cra...
Six ways brands can respond to the “demetrication” trend in social media – Econsultancy
Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and ...
Salesforce’s Road to China | Vendors
It was bound to happen. Salesforce was going to China at some point, and it announced that action this week sa...
5 Benefits of Ecommerce Loss Leaders
Visit nearly any brick-and-mortar store, even a high-end boutique, and you’ll likely find low-priced items. Wh...
A day in the life of… CCO of a travel tech startup – Econsultancy
Jacqueline Ulrich is the newly-appointed CCO of travel tech startup Smartvel, which uses AI to provide real-ti...
Automation: Helping SMBs Cut the Gordian Knot of Transaction Tax | SMB
Finance and accounting technology became the No. 1 software budgeting priority for small and mid-sized busines...
Dissecting ‘Request a Quote’ in Google Search Results
Google’s “Request a Quote” button in desktop search results. Click image to enlarge. Google is making it easi...