As marketers, we often spend a lot of time sweating the small stuff. We strive for perfection in every campai...
Taking the Leap With B2B Customer Experience Tech | Customer Experience
The business-to-consumer shopper experience has undergone a seismic shift in the past few years, thanks in lar...
Blockchain Is Transforming the Retail Supply Chain
Retailers worldwide are now applying blockchain technology to their supply chains to verify the origin and tra...
An introduction to direct-to-consumer brands and their marketing – Econsultancy
Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-part...
Avoid a Black Friday, Cyber Monday Disaster With Intelligent Testing | E-Commerce
Many online businesses rely on Black Friday and Cyber Monday to drive their profit margins. During this four-d...
8-step SEO Crawl Audit for Ecommerce
Your site won’t rank if search engine bots can’t crawl it. And hidden doors that don’t impact human visitors c...
What machine learning and semiotics can reveal about a brand’s values – Econsultancy
You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your ...
The Apple Card Difference: Security | Consumer Security
Apple sent emails to a small number of customers last week, inviting them to apply for the company’s new...
Ecommerce in Russia: More Players, More Payment Choices, Better Logistics
Wildberries has been Russia’s largest online store for three consecutive years. Overall, ecommerce in Russia i...
A day in the life of… Chris Donnelly, founder and CEO of luxury digital agency Verb Brands – Econsultancy
Chris Donnelly is the founder and CEO of Verb Brands, a luxury digital agency he founded from his university b...