Online business consultancy - purshoLOGY

Understanding Google Ads’ New Conversion Action Sets

Earlier this year at its annual Marketing Live conference, Google announced a slew of Ads updates. One that di...

In what is perhaps one of the starkest examples yet of the digital disruption that has upended retail, upstart...

Traditional cable TV providers will face a big competitive threat in the next decade from the Internet, IPTV a...

Here is a list of product releases and updates for late August from companies that offer services to online me...

From advising marketers to spend time with Sales, to setting his own goals for stress management, Patrick J. M...

So now Oracle is appealing the Pentagon’s award to Amazon of its US$10 billion JEDI contract to provide ...

There are two types of sitemaps: HTML and XML. HTML sitemaps guide visitors, mostly. XML sitemaps guide search...

Google’s recent announcement of Privacy Sandbox — an initiative to develop a set of open standards...

Many trends will emerge from the 2019 Christmas shopping season, but I believe three will be prominent...

Ian Lowe is VP of Marketing at Crownpeak. If you don’t know what a Digital Experience Platform (DXP) is, then ...