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Big Data’s Seismic Effect on the Broadcasting Industry | Entertainment

Digital transformation has left hardly any industry unshaken. In broadcasting, it’s safe to say that it ...

When conducting surveys by email, polling on a website, or approaching people on the street, the main hurdle i...

Marketing has never been as wide-ranging, complex and important an activity for companies as it is today, whic...

By John P. Mello Jr. Sep 4, 2019 10:33 AM PT Samsung’s first-generation foldable phone isn’t e...

Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provi...

According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year...

Shipping is often one of the most time-consuming aspects of running an e-commerce business. Implementing shipp...

On Amazon’s marketplace, a product’s title can be the difference between getting a click or being ignored. Nex...

Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, f...

By Peter S. Vogel & Chelsea Hilliard Aug 26, 2019 11:42 AM PT There is no data showing how many people...