Online business consultancy - purshoLOGY

Google Ads Expands Keyword Variant Matching, Again

Over the past couple of years Google Ads has expanded the use of close keyword variants. I wrote about the ini...

The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers hav...

Voice can provide a simple, compelling user experience, but the path to adding voice controls to any product, ...

Useful, informative, and entertaining content is a good way to attract customers. It is the foundation for con...

What are the most important Google ranking factors for SEO? Look up this question (on Google, naturally) and y...

There are many design extensions for the Chrome browser that can help with website launches, redesigns, layout...

Over the past three years there have been few marketing disciplines that have captured the imagination, for be...

Editor’s Note: Timothy Seward is founder and CEO of ROI Revolution, the pioneering ecommerce marketing firm fo...

Modern search engine optimization relies on providing valuable content that improves a site’s customer...

Jenny Quigley-Jones is CEO and Founder of Digital Voices, an agency that specialises in YouTube content campai...