I was speaking to an Oracle executive about some of the company’s announcements at last week’s Ope...
How to Choose KPIs for Your Ecommerce Business
The purpose of key performance indicators is to assess performance quickly. For ecommerce, there are common, s...
5 examples of quirky KFC marketing campaigns in Asia – Econsultancy
Most marketers are familiar with KFC’s hilarious and well-publicized campaigns in the UK and the US, but does ...
PriceWaiter CEO Stephen Culp: ‘Negotiation Has Been Around Forever Because It Works’ | Exclusives
Fledgling e-commerce company PriceWaiter aims to save customers money, time and energy by negotiating better-t...
6 Live Chat Practices to Drive Sales, Leads, Efficiency
Live chat software is affordable for most ecommerce merchants. Optimizing it for your company can drive sales ...
A day in the life of… Wajid Ali, Head of Paid Search at ForwardPMX – Econsultancy
Wajid Ali is Head of Paid Search at global brand performance agency ForwardPMX. He spoke to Econsultancy abou...
5 Tips for Making the Secret Sauce of a Sales Rockstar | Sales
Too often, sales teams and successful reps are shrouded in an air of mystery. Many can’t tell you exactl...
Google Muzzles ‘Self-serving’ Review Snippets
With a new algorithm, Google is determined to remove “self-serving” reviews from rich snippets in search resul...
Which trends are disrupting the industry? – Econsultancy
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predi...
Harnessing Data Lakes for E-Commerce Business Growth | E-Commerce
There were 5,524 store closures in the United States alone last year. There is no doubt that the retail indust...