Online business consultancy - purshoLOGY

Website and mobile app accessibility is a priority after Supreme Court ruling – Econsultancy

The virtues of accessibility are well-established but many companies still fail to make accessibility a priori...

If you’ve ever played chess, you know that each move you make has to be the best move. At one level, th...

Amazon sellers have long been able to place Amazon Advertising campaigns outside of Amazon. Now, with the new ...

According to the UK Competition and Markets Authority (CMA), an estimated 85% of all UK internet users have us...

Digital marketing was the firstborn child spawned from the invention of the Internet. It quickly became the ma...

Impactful photos are an essential aspect of any merchant’s online store. While Adobe Photoshop has lon...

Kimi Gilbert is Training & Development Director at new business consultancy The Future Factory. She manage...

Googlebot obeys only specific commands, ignores forms and cookies, and crawls only properly coded links. Thus ...

The customer data platform (CDP) has experienced a rapid rise in popularity as a marketing technology platform...

Relying on organic search traffic is risky for small ecommerce businesses in my experience. Other marketing ch...