Each person interprets an image in countless subjective ways, based on individual biases. However, when search...
Using Audiences in Google Search Campaigns
Last month, Google Ads announced two new enhancements for search campaigns: affinity audiences and in-market a...
A day in the life of… Paul Frampton, President of Control v Exposed – Econsultancy
Paul Frampton is the President of the European divison of Control v Exposed, a performance marketing agency sp...
E-Gurus: Online Guides to Personal Growth | E-Commerce
The personal and professional growth coaching industry is exploding, thanks in part to the accessibili...
Apparel from Plastic Waste Driving DTC Fashion Brands
Most of us like to think that the plastic items we deposit in a recycling bin are actually recycled. Unfortuna...
Bob Stutz, CRM Nomad | Vendors
Bob Stutz is a great guy. I have interacted with him occasionally over the years in his various senior posting...
4 Ways to Protect Your Brand’s Reputation on Amazon
Selling on Amazon is critical for most brands. But protecting a brand’s reputation on Amazon requires diligenc...
A day in the life of… Matt Phillips, founder of virtual PR agency PPR – Econsultancy
Matt Phillips is founder & MD of PPR, a virtual PR agency specialist in growing challenger brands in the m...
How CPQ Can Drive Manufacturing Sales | Sales
In manufacturing, margins are everything. In fact, if you’re like most manufacturers, your business oper...
Fundamentals of Ecommerce Marketing for 2020
New technologies and evolving consumer behaviors are impacting ecommerce marketing at its core. Some of the ch...