Smartphone visitors to ecommerce sites convert twice as much when they conduct at least one search. Merchants ...
A day in the life of… Laurence Parkes, CEO of Rufus Leonard – Econsultancy
Laurence Parkes is the newly-promoted CEO of Rufus Leonard, an independently-owned brand experience agency. A...
How Safe Are Home Security Systems? | Consumer Security
I have loved the story of Ring doorbells ever since seeing the CEO Jamie Siminoff on TV’s Shark ...
Predicting Profits from Black Friday Promotions
The Black Friday weekend is near. Many merchants will lower prices, add promotions, and compete in one of the ...
Why a Single Source of Truth Often Isn’t | Customer Data
This week, Salesforce used its annual Dreamforce mega-show to make a host of announcements, ranging from conta...
Ecommerce Helps Retain B2B Customers
Business buyers may be evaluated internally on how well they perform in three areas: cost savings, purchasing ...
You do not talk about Black Friday – Econsultancy
The first rule of Black Friday marketing is: You do not talk about Black Friday. Do you know what the second ...
Keeping the ‘Service’ in SaaS | Customer Service
Every business claims to make customer service a top priority. However, in today’s highly competitive bu...
Email Marketing: 2019 Trends and Innovations
Every year I review trends, changes, and innovations that impact email marketing. What follows are my observat...
10 of the best ad campaigns from the UK’s top supermarkets – Econsultancy
The UK’s biggest supermarkets are constantly vying for consumer attention. Millions are spent on large-scale ...