I’ve received many holiday email-marketing messages since the busy Black Friday to Cyber Monday weekend. In th...
Costs for ads targeting Safari users have fallen by 60% because of ITP, but are advertisers missing the plot? – Econsultancy
In the two years since Apple introduced Intelligent Tracking Prevention (ITP) for its Safari web browser, pric...
13 New Social Networks for 2020
Social networks can help merchants reach prospects, establish professional contacts, and research markets. The...
Why beauty brands are succeeding with experiential marketing – Econsultancy
Today’s beauty industry is decidedly different from 10 years ago. Instead of traditional advertising, beauty ...
How to Take CPG Sales to the Next Level | Sales
Consumer packaged goods, or CPG, are the everyday items consumers use, such as food, beverages, clothes and ho...
Ecommerce Product Releases: December 15, 2019
Here is a list of product releases and updates for mid-December from companies that offer services to online m...
How did ecommerce websites fare in 2019? – Econsultancy
Black Friday came and went before you could say ‘peak capitalism’. There’s no doubt that there is plenty of m...
3 Steps to a Winning Google Shopping Strategy | Marketing
The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt ...
Ecommerce Briefs: Unilever’s Liquidation Site; Amazon’s Shipping Delays; Shopify; Jumia
“Ecommerce Briefs” is my occasional series on news and developments that impact online merchants. In this inst...
The Ever-Changing Face of E-Commerce: 1995-2020 | E-Commerce
If anything is certain, it’s that e-commerce doesn’t look the same today as it did in 1995. A comp...