This briefing on future trends in customer data platforms reproduces content from Econsultancy’s CDP Bes...
For 2020, Multiple Payment Options Are Essential
Offering multiple forms of payment, especially for mobile shoppers, will be key in 2020. Smartphones play a ro...
Seven technology and marketing predictions from the 2010s that aged badly – Econsultancy
We’re fast approaching the end of 2019, which aside from being the end of a year (with all of the traditional ...
Paving the Way for the Next Generation of CX Services | Customer Experience
Nowadays, the quality of customer experience determines the success of a business. In order to deliver superio...
Are Big Changes Coming to the Ecommerce Stack?
Headless content management systems and site generators are driving a new content-centric web. The changes cou...
A day in the life of… Max De Lucia, Co-Founder and Client Director at DLMDD – Econsultancy
Max De Lucia is the co-founder and client director at specialist sonic branding agency DLMDD. He spoke to Eco...
‘Tis the Time to Capture Sales from Procrastinators
Last year more than 130 million consumers planned to shop on the Saturday before Christmas. Dubbed “Super Satu...
How to Create a Content Marketing Strategy That Actually Works | Marketing
Today’s consumers live in a digital world, which means they can retrieve all the information they desire...
5 Obstacles to SEO Success
Search engine optimization is not automatic. Outdated sites, management intransigence, and inadequate staffing...
what will it take for influencer-created brands to succeed in 2020? – Econsultancy
2019 was a banner year for influencer marketing. According to a recent report published by Ad Age Studio 30, i...