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Why beauty brands are succeeding with experiential marketing – Econsultancy

Today’s beauty industry is decidedly different from 10 years ago. Instead of traditional advertising, beauty ...

The world of paid digital advertising is changing fast. Over the last year alone, marketers have had to adapt ...

Instagram has traditionally dominated the influencer marketing industry. According to a study by Influencer ...

Content fails for a myriad of reasons. Poor planning, or lack of buy in from the C-suite, or a combination of ...

In January 2020, use historical events such as Utah’s statehood, the introduction of the iPhone, or the first ...

We caught up with Matthew Critchley, currently working at Eurostar, to hear about his approach to measurement,...

The powerhouse sports brand is comprehensive in its strategy. December 5, 2019 ...

When it comes to effective digital marketing, the speed of technology, innovation and adoption presents unique...

Retailers stand to benefit substantially from the holiday shopping season, so act on your holiday marketing st...

With 2.45 billion monthly users, Facebook is the largest social network worldwide. It’s also an essential mark...