marketing - purshoLOGY

A day in the life of… Niki Hall, CMO at Selligent Marketing Cloud – Econsultancy

Niki Hall is the CMO at Selligent Marketing Cloud, a B2C marketing automation platform. She spoke to Econsult...

Yotpo describes itself as an “eCommerce marketing platform with the most advanced solutions for customer revie...

Content marketing has seen a lot of changes in the last decade. In particular, social media has had a profoun...

This year, The Clorox Company won Best In-House Agency from the In-House Agency Forum (IHAF) under Stacey Grie...

We’re fast approaching the end of 2019, which aside from being the end of a year (with all of the traditional ...

Today’s consumers live in a digital world, which means they can retrieve all the information they desire...

No story, no sales. Think it’s an exaggeratedly bold statement? I dare not. In fact, according to Arianna Huff...

Your brand story will begin to resonate as soon as you realize that it’s not always about you. ...

Digital marketing is racing ahead at such a pace that it isn’t easy to create content marketing strategies tha...

I’ve received many holiday email-marketing messages since the busy Black Friday to Cyber Monday weekend. In th...