Google’s core Analytics product has received a significant upgrade with the release of Google Analytics 4. Wha...
Spotify Offers Gen Z and Millennial Insights to Help Marketers Connect Better
Younger generations are ready for big changes. October 6, 2020 ...
What marketers can learn from the evolving gaming industry and ‘Generation Next’ – Econsultancy
On day one of this year’s Festival of Marketing, Industry Manager for Console and XP Gaming at Facebook, Ciara...
Supply and Demand: A Moving Target for E-Tail Marketers | Marketing
By Jack M. Germain Oct 1, 2020 9:47 AM PT Marketers estimate that 61 percent of students started the new s...
Top 15 Chrome extensions for social media marketers
30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extension...
How Instagram Helps Marketers and Work-From-Home Professionals Increase Their Influence
September 15, 2020 5 min read Opinions expressed by Entreprene...
Five key takeaways for FMCG marketers – Econsultancy
Five months into the Covid-19 pandemic, macro trends are emerging in shopper behaviour, communications and bra...
Five content promotion strategies SaaS marketers should implement today
30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. The...
how SME and enterprise marketers have responded to Covid-19 [survey] – Econsultancy
New research from Econsultancy and Marketing Week’s ongoing surveys on the business impact of Covid-19 reveals...
What marketers need to know when choosing an influencer platform or agency – Econsultancy
The influencer marketing industry is estimated by Business Insider research to be worth up to $15 billion by 2...