30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Lo...
What headless commerce means for marketers and CX – Econsultancy
Mudit Jaju, Wavemaker’s Global Head of Ecommerce, explains the role of headless architecture and its importanc...
What affiliate marketers have missed about Google Analytics
30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking t...
63% of marketers are struggling to deliver omnichannel experiences – Econsultancy
Personalisation for individual consumers might be the aim, but the majority of marketers are struggling to del...
How can marketers increase their chances of successful martech investment? – Econsultancy
Before the pandemic, investment in martech was on the rise. Gartner’s CMO Spend Survey 2018-19 found that 29% ...
what should marketers do between now and May? – Econsultancy
Google recently announced that its Page Experience ranking update, which uses Core Web Vitals along with a num...
What is predictive analytics and what are its main uses for marketers? – Econsultancy
Increasingly, marketers are embracing the opportunities that artificial intelligence affords by processing dat...
As people’s lives move online, marketers must not lose touch with reality – Econsultancy
Jacob Colman, Strategist at M&C Saatchi, addresses the challenges that marketers face in gathering human i...
Why marketers who embrace altruism will get what they wish for this Christmas – Econsultancy
Quantcast MD Ben Murphy looks at three trends in consumer attitudes towards Christmas 2020 and what they mean ...
Email Still Sells for Digital Marketers | Marketing
By Jack M. Germain Nov 5, 2020 5:00 AM PT Partly as a result of the continuing pandemic’s hit on ret...