On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys...
Feedback from marketers in Jakarta – Econsultancy
For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in ...
Six ways marketers can fight location-based ad fraud – Econsultancy
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year...
How marketers can improve their use of data by keeping things simple – Econsultancy
Success in marketing isn’t just about throwing huge budgets at the latest shiny piece of technology. Rather, ...
What do marketers think of hyperpersonalisation? Takeaways from our Jakarta roundtable – Econsultancy
When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous...
How marketers must prepare for September 1, 2019 Search Engine Watch
If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad c...
How marketers must prepare for September 1, 2019 Search Engine Watch
If you are using Facebook’s Ads Manager, campaign budget optimization (CBO) will become mandatory for all ad c...
Are marketers ready for hyper-personalisation? Takeaways from our Bangkok roundtable – Econsultancy
The marketing landscape is changing once again. Whereas most marketers are just starting to implement one-to-o...