With multiple web series references, Western Railway was able to drive home PSA messages to their young target...
Case Study: How Vedix India leveraged mom bloggers to own the concept of ‘champi’ | #casestudy
With the engagement campaign, Vedix leveraged mom influencers and bloggers on Instagram to generate UGC by urg...
Case Study: How JSW Paints engagement campaign leveraged IPL last year to garner visibility across digital platforms | #casestudy
This case study explores how JSW Paints engaged with the fans and attempted to bring everyone together through...
Case Study: How Nutella India engagement campaign leveraged personalization to reach millions on World Nutella day | #casestudy
With the ‘Your Jar, Your Way’ engagement campaign, Nutella India attempted to leverage the love for the produc...
Case Study: How Pringles leveraged AR filter-cricket combo for IPL 2020 campaign | #casestudy
#WaveItWithPringles AR filter campaign was brought to life to help Pringles connect with cricket fans during I...
Case Study: How CARS24 Duniya Boli Lagayegi campaign leveraged influencers & memes for brand salience | #casestudy
A large part of the Duniya Boli Lagayegi campaign involved CARS24 leveraging their TVC’s character on social m...
Case Study: How Forfurs leveraged social media to create awareness around pet adoption | #casestudy
With the help of influencers, Forfurs launched its ‘Adopt Don’t Shop’ initiative to provide homes for stray an...
Case Study: How Swarovski Valentine’s day campaign leveraged macro-influencers to create reach for its premium offering | #casestudy
The case study delves into Swarovski’s Valentine’s day campaign, involving an influencer outreach program on I...
Case Study: How Savaari car rentals leveraged Mom Influencers to drive brand awareness | #casestudy
For their Diwali campaign, Savaari took an initiative to ensure mothers don’t miss out on meeting their own fa...
Case Study: HOW HRX leveraged its digital community ahead of Flipkart’s sale to create leads | #casestudy
With the insight that communities are the new brand ambassadors, HRX created a UGC campaign, urging brand loya...