With Sansui Valentine’s day campaign, #LoveToSingSingToWin, the brand intended to spread awareness about their...
Meet the Agency Disrupting Advertising By Creating Influencers
June 14, 2021 9 min read Opinions expressed by Entrepreneur co...
From Chocolate Frizz-Ease Bottles to Influencers ‘Breaking the Seal’
May 17, 2021 12 min read Sometimes, all it takes to turn ...
SAG-AFTRA Agreement Falls Short of Solving Pay, Benefits Gap for Influencers
April 23, 2021 7 min read Opinions expressed by Entrepreneur c...
The Secret That Luxury Influencers Like the Kardashians Know About Scaling Down Your Market for Bigger Impact
March 14, 2021 5 min read Opinions expressed by Entrepreneur c...
Case Study: How CARS24 Duniya Boli Lagayegi campaign leveraged influencers & memes for brand salience | #casestudy
A large part of the Duniya Boli Lagayegi campaign involved CARS24 leveraging their TVC’s character on social m...
Get to Know the 3 Types of Influencers
February 18, 2021 8 min read Opinions expressed by Entrepreneu...
Why Consumers Care About Influencers, and Why You Should Too
February 10, 2021 8 min read Opinions expressed by Entrepreneu...
Case Study: How WeddingWire used influencers to create awareness around digital wedding planning tools | #casestudy
Karo #ShaadiKiTaiyari with WeddingWire India campaign encouraged couples in India to take char...
Case Study: How Savaari car rentals leveraged Mom Influencers to drive brand awareness | #casestudy
For their Diwali campaign, Savaari took an initiative to ensure mothers don’t miss out on meeting their own fa...