In marketing, the term “influencer” refers to a generalized category of people who use their vast social media...
Case Study: How Wiggles Petfluencer Party garnered 11.1mn reach with 100+ influencers | #casestudy
Wiggles collaborated with creators and influencers for the Petfluencer Party campaign that aimed at strengthen...
Can avatars be authentic? Eric Dahan on the rise of virtual influencers
With more and more brands exploring a presence in the metaverse (however you define it), new opportunities for...
Case Study: How Pullman New Delhi Aerocity set Pullman’s experience apart from any other hotel experience through Instagram reels by influencers | #casestudy
Pullman New Delhi Aerocity leveraged influencers from different backgrounds to establish how the business hote...
Case study: How HDFC #BounceBack leveraged GenZ influencers to engage with students | #casestudy
The HDFC #BounceBack campaign engaged with students through GenZ influencers. The campaign featured influencer...
Spikes Asia Case Study: How The Family Man Season 2 marketing campaign leveraged brand heads as influencers | #casestudy
The Family Man Season 2 Marketing campaign leveraged brand heads such as Ritesh Agarwal (OYO) and Manu Kumar J...
Case Study: How #ThePulseTongueTwisterChallenge garnered 11mn+reach through a mix of influencers | #casestudy
Pulse launched the #PulseTongueTwisterChallenge on the occasion of World Candy Day which fell on Diwali in 202...
The advertising agency Ogilvy will stop working with influencers who retouch their photos in England
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this proce...
Case Study: How FlowGuard Plus engaged with the key influencers of the plumbing ecosystem in India | #casestudy
The case study displays how FlowGuard Plus empowered the plumber community in India, who are the core influenc...
4 Easy Ways To Get Mega Influencers On Your Podcast
Opinions expressed by Entrepreneur contributors are their own. Podcasting gives you instant authority and c...