Influencer - purshoLOGY

How influencer marketing can survive the oncoming recession

30-second summary: The marketing and advertising industry is bracing itself for a slowdown, with analysts ste...

May 11, 2020 6 min read Opinions expressed by Entrepreneur con...

30-second summary: Back in November 2019, Instagram removed “Likes” in order to improve engagement, boost men...

Many influencer marketing campaigns have been halted or completely cancelled due to the coronavirus pandemic, ...

Audiences are becoming smarter by the day. They don’t trust marketers or marketing ploys, such as paid ads. In...

Marketers who want to work with influencers should heed this advice before hiring someone. ...

If you are an entrepreneur or a marketer who is always on the lookout to reach new audiences, partnering with ...

Influencers are helping drive billions in sales in China and marketers are increasingly focusing their efforts...

Instagram has traditionally dominated the influencer marketing industry. According to a study by Influencer ...

Executive brands are evolving through the power of expertise, authority and trust. Novemb...