Every merchant wants to beat Amazon in Google’s organic search listings. The easiest way? Upload data for plac...
SEO: What Google’s New Passage Indexing Means for Ecommerce
In its never-ending quest to improve search results, Google is extending natural language processing to “passa...
Understanding Google’s Smart Shopping Campaigns
I’ve written many articles in the last year that address Google Ads’ automation. Used carefully, automation — ...
‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem
30-second summary: Signaling rapid growth, PAA boxes are now present across half of all SERPs. With 75% of PA...
Why Google’s Search Page Redesign Is the Death of SEO
October 2, 2020 7 min read Opinions expressed by Entrepreneur ...
How to get your YouTube videos appear in Google’s video carousel
30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section...
Google’s E-Commerce Push to Fill the ‘Messy Middle’ | E-Commerce
Google’s domination of the online advertising market appears to have stalled since Amazon last year beca...
Assessing Google’s ‘Core Web Vitals’ on Shopify Themes
Google recently announced “Core Web Vitals,” which are new performance metrics that will become a search ranki...
Gain visibility with Google’s unified mobile search
30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a p...
How to improve your SEO after Google’s spot-zero-termination Search Engine Watch
It was January 22 when Google announced changes to the world of search engine optimization. The so-called “spo...