Google - purshoLOGY

Google Ads Expands Keyword Variant Matching, Again

Over the past couple of years Google Ads has expanded the use of close keyword variants. I wrote about the ini...

What are the most important Google ranking factors for SEO? Look up this question (on Google, naturally) and y...

Google Ads has recently announced that it now allows ads to be served for queries that it understands to share...

Google Ads is an important platform for online merchants. Google Analytics is another. Combining the two provi...

When performing a search on Google these days you will often find it contains a local result. In most cases th...

Earlier this year at its annual Marketing Live conference, Google announced a slew of Ads updates. One that di...

Learn how to rank in all 10 Google search results in less than an hour. August 30,...

One of the fundamental truths about SEO is that no two Google searches are the same. The logic behind it is si...

New data published by SparkToro’s, Rand Fishkin reveals that the troubling trend of “zero-click” searches on G...

Smart Bidding is a subset of automated bidding strategies within Google Ads that optimise your ads ba...