I received an email a few days ago from Google, stating that Shopping ads would appear in Gmail starting the w...
3 New Google Ads Image Formats Could Help Merchants
A primary benefit of Google Shopping is visual. Rather than reading about a product, searchers can see an imag...
Four common Google Analytics myths busted
Google Analytics is a powerful tool that’s unprecedented in its ability to measure your website’s performance....
Google CEO Adds His Voice to AI Regulation Debate | Tech Law
By John P. Mello Jr. Jan 21, 2020 4:00 AM PT Sundar Pichai, CEO of Google and parent company Alphabet, on ...
Lessons from 20 Years of Google Algorithm Updates
Search engine optimization is the process of optimizing web pages for ranking algorithms. But it is equally im...
My 3 Favorite Google Ads’ Filters
Managing Google Ads can be a daunting task, even for experienced practitioners. The user interface includes tw...
Google Snaps Up Pointy to Help Main Street Stores Get Online | E-Commerce
Google has inked a deal to acquire 6-year-old Ireland-based firm Pointy, reportedly for US$163 million. Pointy...
I Ran Marketing at Google and Instagram
Numbers can provide great insight, sure. But human connection is still key. January ...
Removing Personal Data from Google Analytics
Google Analytics prohibits the collection of personally identifiable information. If detected, Google could de...
Using COUNTIF, COUNTIFS in Google Sheets to Sort, Analyze Data
Whether you’re researching keywords, reviewing lead sources, or analyzing customer attributes from a CRM expor...