Google - purshoLOGY

Google trends in COVID-19 times and how to use them in your content strategy

30-second summary: Google Trends can be an invaluable tool, as it helps to uncover opportunities for ecommerc...

The coronavirus-induced shift in shopping behavior has been a boon for some online retailers and a bust for ot...

By Jack M. Germain Apr 24, 2020 4:00 AM PT Google soon will require all advertisers to prove their legitim...

On 21st April, Google announced that it would be free for merchants in the United States to list products on G...

Merchants will be able to sell products on Google Shopping at no charge, thanks to changes that will take effe...

With Google Apps Script, marketers can capture Gmail messages, parse them for relevant information, and add th...

A hotly debated topic in paid search marketing is bidding on competitors’ names and phrases. The consideration...

30-second summary: Most SEOs use average monthly search volume, however, there are many other approaches and ...

The best backlinks are the ones search engines know about. Four reports in Google Search Console help analyze ...

In “3 Handy Google Ads Scripts to Automate Tasks,” I addressed methods to expedite pay-per-click management. B...