Google - purshoLOGY

The future of Google and what it means for search

30-second summary: Something that all of us in the search industry are guilty of is our over-reliance on Goog...

30-second summary: Every year Google adds more automation and complexity to their ad products. While it can h...

The answer is – NO! But there’s more to handling negative reviews on Google. Unfortunately, there is no stand...

Yes, it is possible, but only if the reviews are fake or false. Reviews of your practice on Google My Busines...

30-second summary: A sitemap is one of the technical sides of SEO. A sitemap doesn’t boost your SEO traffic b...

Updated January 2021 Nowadays, commuting into the office isn’t as essential as it used to be. Slowly but sure...

30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their we...

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales p...

Google reviews can do wonders for your healthcare practice. They strengthen your online reputation, boost bran...

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking t...