experience - purshoLOGY

Do Your Customer Journeys Have Dead Ends or Dead Spots? | Customer Experience

It’s easy to take things you see every day for granted. We take the sun rising and setting for granted, ...

Jonathan Becher, Co-President of the San Jose Sharks and former CMO of SAP, shares his thoughts on the relatio...

Relying on organic search traffic is risky for small ecommerce businesses in my experience. Other marketing ch...

Consumers have been adopting disruptive digital technologies in their daily lives at a rapid pace. Customers w...

From e-commerce to banking applications to healthcare systems — and everything in between — if it&...

The business-to-consumer shopper experience has undergone a seismic shift in the past few years, thanks in lar...

Publishers are increasingly adopting the paywalled content approach as a monetization strategy. If there’s any...

The contact center uses familiar benchmarks to determine if a call, chat or email is successful or not. Call m...

Oracle just published some commissioned research that gives us insights into both CRM generally and the times ...

E-commerce has exploded since Amazon and eBay were founded in 1995. Today, e-commerce is part of everyday life...