Every year, the number of companies which make up the marketing technology (‘martech’) landscape has grown. A...
Can your agency do PPC in 2019 if they can’t code? – Econsultancy
But does this still hold true in 2019 with the emergence of hundreds of PPC SaaS tools and the growing databas...
The best digital marketing stats we’ve seen this week – Econsultancy
Welcome to a new month and another roundup of weekly stats. This week’s digital roundup includes news about i...
The best social media stories and campaigns from July 2019 – Econsultancy
July’s social media news has very much been business as usual – political intrigue, fines, platform updates an...
How Disney World has mastered customer experience – Econsultancy
If there’s one company that knows a thing or two about keeping its customers happy, it’s Disney. This is refl...
We need to talk about digital dashboards – Econsultancy
In the last few months, I’ve noticed a trend emerging at the analytics meetups and events I attend. People are...
Bangkok roundtable takeaways – Econsultancy
Leveraging data to improve marketing effectiveness has become so commonplace, that using the term ‘data-driven...
A day in the life of… VP Marketing at digital asset management company Widen – Econsultancy
Today’s interviewee, Jake Athey, has 15 years of experience in digital asset management at Widen. We catch up ...
Six ways brands can respond to the “demetrication” trend in social media – Econsultancy
Digital marketing is, on paper, all about metrics. Never before have marketers had access to so much data and ...
A day in the life of… CCO of a travel tech startup – Econsultancy
Jacqueline Ulrich is the newly-appointed CCO of travel tech startup Smartvel, which uses AI to provide real-ti...