You’ve got them written up on the wall, on your mousepad, emblazoned across your screen or maybe even in your ...
A day in the life of… Chris Donnelly, founder and CEO of luxury digital agency Verb Brands – Econsultancy
Chris Donnelly is the founder and CEO of Verb Brands, a luxury digital agency he founded from his university b...
How to get the most out of Google Smart Bidding for ecommerce – Econsultancy
Smart Bidding is a subset of automated bidding strategies within Google Ads that optimise your ads ba...
What role does content marketing play in a data-driven world? Insights from Jakarta – Econsultancy
Back in 1996, Microsoft CEO Bill Gates surprised the world with his opinion on which internet businesses were ...
How Beauty Bay’s new website combines content, commerce and awesome UX – Econsultancy
Beauty Bay, the independent online beauty retailer, has recently revamped its website in a bid to become a ‘di...
A day in the life of…. Greg Coleman, chairman at LoopMe AI-driven ad platform – Econsultancy
Greg Coleman has experience leading Yahoo! global sales from 2001 – 2007, as president of The Huffington Post,...
Social media ad spend growth plummets? A rebuttal – Econsultancy
Rumours of the demise of social media ad spend growth are being widely exaggerated. Recently, the latest WARC...
A day in the life of… Emily Knox, Head of Social & Content at digital performance agency Tug – Econsultancy
Today’s Day in the Life comes from Tug agency and Emily Knox. Hear about daily ‘newsroom’ meetings, her curren...
We want to deliver something useful in our CX – Econsultancy
MoneySuperMarket is a fascinating brand because the comparison website’s positioning is all about engendering ...
Where email testing goes wrong, and how to switch to objective-led testing for long-term gain – Econsultancy
Testing is an essential aspect of email marketing because it can deliver meaningful results you can use to ope...