Farfetch, the luxury marketplace, has bucked retail trends this year, seeing lucrative results from its online...
Work with TikTok Creators to supercharge campaign engagement – Econsultancy
To access all of our premium content, including invaluable research, insights, elearning, data and tools, you ...
Dixons Carphone’s Saul Lopes on rethinking CRM with a ‘people-centric’ approach – Econsultancy
Saul Lopes is the Head of CRM for the UK division of Dixons Carphone, with responsibility for the Currys PC Wo...
the expert view on cookies – Econsultancy
As we look ahead to 2021, the advertising industry’s attention is turning once again to a world without cookie...
Keys to Accelerating Cloud Adoption and Optimsation Cloud Costs – Econsultancy
December 16th 2020, 4pm GMT Covid-19 has dramatically accelerated cloud uptake. Organisations are loosening t...
the ‘wise consumer’ brings different expectations to ecommerce – Econsultancy
In an interview during Econsultancy Live this week, Cheryl Calverley, CEO of Eve Sleep, suggested that the Cov...
How does the ecommerce experience in China differ from the west? – Econsultancy
At Econsultancy Live 2020, a two-day virtual conference focused on the opportunities and challenges of the eco...
63% of marketers are struggling to deliver omnichannel experiences – Econsultancy
Personalisation for individual consumers might be the aim, but the majority of marketers are struggling to del...
A day in the life of… Kristan Rivers, CEO of AdInMo – Econsultancy
Kristan Rivers is the CEO of AdInMo – an in-game brand advertising platform. We caught up with Kristan to disc...
Nestlé’s Global Data and Analytics Manager on the fundamentals of data strategy – Econsultancy
A robust, data-driven ecommerce strategy has become ever more crucial to brands over the past decade as they t...