From advising marketers to spend time with Sales, to setting his own goals for stress management, Patrick J. M...
A day in the life of… Ian Lowe, VP Marketing at Crownpeak DXP – Econsultancy
Ian Lowe is VP of Marketing at Crownpeak. If you don’t know what a Digital Experience Platform (DXP) is, then ...
How marketers can improve their use of data by keeping things simple – Econsultancy
Success in marketing isn’t just about throwing huge budgets at the latest shiny piece of technology. Rather, ...
What do marketers think of hyperpersonalisation? Takeaways from our Jakarta roundtable – Econsultancy
When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous...
Can ByteDance’s new search engine succeed despite the decline of search in China? – Econsultancy
Earlier this month, Chinese technology company ByteDance, the owner of the hugely popular short video app TikT...
Four of the best conceptual experiential marketing examples from 2019 – Econsultancy
Experiential marketing can end up feeling like a PR stunt, with many brands guilty of creating flashy but ulti...
A day in the life of… Rebecca Martin, CMO at workforce optimisation platform Calabrio – Econsultancy
Rebecca Martin is known as an “unflappable veteran” of Minnesota’s emerging technology industry with close to ...
Could Ikea dominate the smart home market? – Econsultancy
When you think of bookcases or bedding, Ikea is naturally one of the first retailers that springs to mind – a ...
What Is scrappy marketing and how can it make you more agile? – Econsultancy
As marketers, we often spend a lot of time sweating the small stuff. We strive for perfection in every campai...
An introduction to direct-to-consumer brands and their marketing – Econsultancy
Direct-to-consumer (D2C) brands sell their products directly to consumers, taking away the need for third-part...