On Monday, the rumors of a large state-led antitrust investigation of Google were confirmed when the attorneys...
Feedback from marketers in Jakarta – Econsultancy
For the past few years, ‘data-driven marketing’ has been rated one of the most exciting areas of marketing in ...
With cookies under attack, the IAB calls for new tracking standards – Econsultancy
The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers hav...
Do SEOs agree on Google ranking factors? How much do links and keywords matter? And what has changed since 2009? – Econsultancy
What are the most important Google ranking factors for SEO? Look up this question (on Google, naturally) and y...
A day in the life of… Fabrizio Perrone, CEO and Founder at Buzzoole – Econsultancy
Over the past three years there have been few marketing disciplines that have captured the imagination, for be...
A day in the life of… Jenny Quigley-Jones, CEO & Founder, Digital Voices – Econsultancy
Jenny Quigley-Jones is CEO and Founder of Digital Voices, an agency that specialises in YouTube content campai...
do brands need a CMO? – Econsultancy
Marketing has never been as wide-ranging, complex and important an activity for companies as it is today, whic...
Six ways marketers can fight location-based ad fraud – Econsultancy
According to BIA/Kelsey, location data will be used in upwards of $38bn of mobile ad spend in the US this year...
How CPG brands are getting closer to consumers to collect first-party data – Econsultancy
Thanks to privacy regulations like the GDPR and CCPA as well as the intensifying assault on cookie tracking, f...
clothing rental service Le Tote is buying luxury retail chain Lord & Taylor – Econsultancy
In what is perhaps one of the starkest examples yet of the digital disruption that has upended retail, upstart...