Most marketers are familiar with KFC’s hilarious and well-publicized campaigns in the UK and the US, but does ...
A day in the life of… Wajid Ali, Head of Paid Search at ForwardPMX – Econsultancy
Wajid Ali is Head of Paid Search at global brand performance agency ForwardPMX. He spoke to Econsultancy abou...
Which trends are disrupting the industry? – Econsultancy
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predi...
A day in the life of… Ana Sousa, Data Scientist at Cxense – Econsultancy
Ana Sousa is a Data Scientist at Cxense, a data management platform that offers online advertising, analytics,...
A day in the life of… Andy Whatley, SVP of Business Development at Instreamatic – Econsultancy
Andy Whatley is SVP of Business Development at Instreamatic, an interactive voice-enabled audio advertising pl...
From 9/9 to 12/12 – Econsultancy
Most people are quite familiar with ‘Black Friday’ and ‘Cyber Monday’ shopping holidays by now. But how well-...
Seven lessons every company can learn from the death of MoviePass – Econsultancy
After more than a year of struggles, the beleaguered movie ticket subscription service MoviePass is shutting d...
12 tips to manage the human side of omnichannel transformation – Econsultancy
The shift toward a more customer-centric, omni-channel approach to marketing is a fundamental transformation a...
A day in the life of… Damon Westbury, Interim Managing Director for EBX – Econsultancy
Damon Westbury is Interim MD at European Broadcaster Exchange (EBX), a joint venture founded by some of Europe...
What does it mean for advertising? – Econsultancy
This in-depth briefing will explore how a convergence of technological developments and new audio formats has ...