Michael Wells is Founder and Managing Director of Third Light, which provides digital asset management (DAM) s...
A day in the life of… Dominic Gallello, CMO at dating app Badoo – Econsultancy
Dominic Gallello is CMO at dating app Badoo. We caught up with him earlier this year when he was speaking at t...
What can B2B email marketers learn from their B2C counterparts? – Econsultancy
Email marketing has long reigned as the leading marketing channel for reaching customers across industries, an...
Nike dumps Amazon to focus on D2C efforts, more “distinctive” partnerships – Econsultancy
In 2017, after years of resistance, Nike announced that it would sell shoes and athletic apparel directly on A...
A day in the life of… Aaron Goldman, CMO at martech company 4C Insights – Econsultancy
Aaron Goldman is CMO at 4C Insights, a martech company described on its website as “building the leading self-...
Is digital advertising a lot less effective than the ad industry believes? – Econsultancy
“Digital advertising is the most accountable and effective form of advertising in existence.“ Many if not mos...
A day in the life of… Asad Dhunna, Founder of The Unmistakables – Econsultancy
Asad Dhunna is Founder at The Unmistakables, producing award-winning culture and communications made by minori...
Machine learning offers a data-led way of analysing link relevancy for SEO – Econsultancy
Analysing the link profile of a website is one of the most important parts of developing an SEO strategy. Aft...
Why are we still awaiting the first knockout use of smart packaging? – Econsultancy
If you do any reading online, you’ll find articles that discuss “unlocking the potential” of smart packaging. ...
A day in the life of… Meredith O’Shaughnessy, founder of experiential agency Meredith Collective – Econsultancy
Meredith O’Shaughnessy is the founder of experiential marketing agency, the Meredith Collective. We caught u...