In 2019, the general state of play of social media for FMCG brands has transformed from its product-focused be...
Four use cases for retailers integrating smartphones into stores – Econsultancy
According to an August 2018 study by Salesforce, 71% of shoppers use a mobile device in-store – a figure up fr...
As ecommerce booms, physical retail experiences a revival – Econsultancy
As online retail’s rise continues unabated, a surprising thing is happening: brick-and-mortar is experiencing ...
A day in the life of… Dani Bassil, CEO at Digitas UK – Econsultancy
We’re lucky enough to be catching up with Dani Bassil this week, CEO of Digitas UK, one of the most respected ...
Four key components of Made.com’s brand strategy – Econsultancy
UK revenue for Made.com hit £100m in 2018, accounting for 58% of the brand’s turnover. Overall revenue was als...
How TikTok owner ByteDance rose to become China’s second-biggest digital ad player – Econsultancy
ByteDance, the company behind the wildly popular short video app TikTok, is a rapidly rising star in the Chine...
A day in the life of… Laurence Parkes, CEO of Rufus Leonard – Econsultancy
Laurence Parkes is the newly-promoted CEO of Rufus Leonard, an independently-owned brand experience agency. A...
You do not talk about Black Friday – Econsultancy
The first rule of Black Friday marketing is: You do not talk about Black Friday. Do you know what the second ...
10 of the best ad campaigns from the UK’s top supermarkets – Econsultancy
The UK’s biggest supermarkets are constantly vying for consumer attention. Millions are spent on large-scale ...
Seven steps to an effective data strategy and a virtuous circle of insight – Econsultancy
Customer insights don’t just happen, they need businesses to commit to a process, technology and behavioural c...