People eat with their eyes, or so the expression goes, which is why food brands tend to rely on high quality i...
A day in the life of… Matthew Critchley, Interim Marketing Director at Eurostar – Econsultancy
We caught up with Matthew Critchley, currently working at Eurostar, to hear about his approach to measurement,...
Seven Chinese ecommerce companies you should know about (other than Alibaba and JD.com) – Econsultancy
If you keep tabs on the Chinese ecommerce industry, you’ll almost certainly be familiar with the “big two” of ...
The best social media stories and campaigns from November 2019 – Econsultancy
It’s nearly the end of the year but November still had a bunch of social media updates from the world’s bigges...
Why agencies must embrace flexibility in their brand relationships – Econsultancy
Clients are taking back control of their relationships with agencies, who must adapt to being flexible and det...
Inside Dodo Pizza’s innovative strategy to dominate the pizza market – Econsultancy
Dodo Pizza might not be the most well-known pizza chain, at least not in the UK. However, it is in fact one o...
As YouTube opens up ad inventory on “edgy” videos, should advertisers bite? – Econsultancy
Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majori...
A day in the life of… Rupert Rixon, Founder of Perspective Pictures – Econsultancy
Rupert Rixon is the 24-year-old founder of Perspective Pictures, a digital-first video agency based in Islingt...
Amazon joins forces with Pinduoduo to capitalise on holiday shopping in China – Econsultancy
Four months after Amazon officially closed down its domestic marketplace in China, it has found a way to retur...
What is data literacy and why are organisations investing in it? – Econsultancy
The majority of organisations now recognise the importance of data as a driver of commercial strategy. As Ec...